Erada Microfinance is hiring #Senior_Digital_Marketing in our Main Head office in Cairo with the below qualifications:
Requirements:
-Bachelor’s or master’s degree in marketing or a related field
-Proven working experience in digital marketing, particularly within the industry
-Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
-Experience in optimizing landing pages and user funnels
-Experience with A/B and multivariate experiments
-Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends, SEMrush, etc.)
-Working knowledge of ad-serving tools.
-Bachelor’s or master’s degree in marketing or a related field
-Proven working experience in digital marketing, particularly within the industry
-Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
-Experience in optimizing landing pages and user funnels
-Experience with A/B and multivariate experiments
-Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends, SEMrush, etc.)
-Working knowledge of ad-serving tools.
Brief about Job description:
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
-Identifies trends and insights and optimizes spend and performance based on the insights.
-Brainstorms new and creative growth strategies through digital marketing.
-Plans and measures experiments and conversion tests.
-Collaborates with internal teams to create landing pages and optimize the user experience.
-Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
-Identifies critical conversion points and drop-off points and optimizes user funnels.
-Collaborates with agencies and other vendor partners.
-Evaluates emerging technologies.
-Provides thought leadership and perspective for adoption where appropriate.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
-Identifies trends and insights and optimizes spend and performance based on the insights.
-Brainstorms new and creative growth strategies through digital marketing.
-Plans and measures experiments and conversion tests.
-Collaborates with internal teams to create landing pages and optimize the user experience.
-Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
-Identifies critical conversion points and drop-off points and optimizes user funnels.
-Collaborates with agencies and other vendor partners.
-Evaluates emerging technologies.
-Provides thought leadership and perspective for adoption where appropriate.
Interested candidates can send their CVs on:
anasser@eradafinance.com
, mentioning the job title in the subject field.
, mentioning the job title in the subject field.
